Social Commitment / Social Marketing

By working in conjunction with a wide range of international organizations, we support women's healthcare projects around the globe.

Today, thousands of women benefit from the multiple initiatives we have launched in Africa, Latin America, Asia and Europe. The various programs initiated in association with international NGOs and local agencies range from those that increase awareness and access to relevant information, to political lobbying activities. We also provide general support, including donations, for activities already in place.

Our range of activities includes, but is not limited to, the following activities:

Social marketing programs

HRA Pharma has teamed with several local and international NGOs, to facilitate access to emergency contraception for women on low incomes, or who live in remote areas. This has been made possible thanks to HRA Pharma's guarantee to supply high quality products at very low prices on a long term basis. HRA Pharma's support also includes training activities and most of the time, the donation of a first batch of products in order to initiate a sustainable process.

Accessibility

We have developed patient information leaflets - in the form of cartoons - to enable women with low levels of literacy in developing countries to understand how to use emergency contraception. HRA Pharma has actively contributed to the development of these leaflets and has collaborated closely with NGOs to test and validate the information provided in the countries where the products are sold or provided free of charge.

Education and change of behavior

HRA Pharma has had high levels of success in registering emergency contraception in countries where there have been many social, political or religious obstacles to registering the products. Thanks to our efforts, emergency contraception is now available to millions of women who might otherwise not have had access to this type of product.